Resolution No. PP-265: from 1 November, advertising SMS require the subscriber's consent, and advertising calls and messages are banned from 18:00 to 09:00

From 1 November 2026, goods and services may be advertised by SMS only to people who have given written or electronic consent. Advertising calls and messages over mobile networks are banned from 18:00 to 09:00, and operators must block them at a subscriber's request.

The rules are set out in Presidential Resolution No. PP-265 of 15 July 2026 "On measures to improve public services provided to the population and create additional conveniences for citizens". The advertising provisions took effect on 1 November 2026.

What has changed for advertisers

• Advertising SMS about goods, works and services may be sent only with the recipient's written or electronic consent. This applies to both companies and individuals.
• Advertising calls and messages over mobile networks may not be sent between 18:00 and 09:00.
• Companies providing advertising call and messaging services may operate only after registering their information systems in the state register of personal databases.

What subscribers get

• At a subscriber's request, the mobile operator must fully or partially block advertising calls and messages.
• Mass advertising without consent is treated as a breach of advertising and personal data legislation and entails liability.

What this means in practice. If your business sells through SMS or phone campaigns, review your database: you need confirmed consent for every number, such as a tick box in a form, a signature in a contract or a reply to a request. Move messages and calls to between 09:00 and 18:00 and make sure your SMS contractor is registered in the register of personal databases. Subscribers bothered by advertising only need to ask their operator to block it.

Photo: pxhere.com, Wikimedia Commons (CC0)